J. E. Reeves worked from 48 & 50 Hermit Road, Canning Town, London and 109 Queens Road, Lowestoft. Possibly this photographer came to Lowestoft during "the season" to take studio portraits and then went back to London.
Found in the Edinburgh Gazette, quoting in turn from the London Gazette, 4 December, 1906- "Bankrupt notice- J. E. Reeves, 48 and 50 Hermit Road, Canning Town, in the county of London, Photographer."